I'm Victoria, but you can just call me Tori.

Social Media

Well-versed in creating compelling graphics, captions, stories, and posts for social media channels, including X (formerly Twitter), Facebook, Instagram, Linked-in, TikTok, and YouTube. Piloted various social media campaigns to boost fundraising and volunteer objectives. Analyzed and implemented current trends and best practices to optimize algorithmic performance and grow platforms. 

FUNDRAISING CAMPAIGN

Take a Stand to Bridge the Gap 

Designed and published an online campaign to pressure Montgomery County officials to support local hunger relief work, which resulted in over 1,300 petition signatures and a $60,000 funding commitment from county officials.

INFOGRAPHIC CAMPAIGN

Food Insecurity & Food Waste in Maryland

Designed and published a series of infographics to highlight the issue of food insecurity and food waste in the state of Maryland, while spotlighting the work of So What Else as a solution to both, and bringing attention to the ways interested viewers can get involved in the movement.

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by So What Else, Inc (@sowhatelsehelps)

VOLUNTEER RECRUITMENT CAMPAIGN

2023 Citi Open Volunteer Call

Created fliers for all social media channels calling for volunteers to serve on behalf of So What Else at the 2023 Citi Open Tennis Tournament

Strategic Communications Planning 

Strong track record of creating comprehensive, strategic communications plans, driving the successful execution of communications goals.

COMMUNICATIONS PLAN

So What Else 2024 Strategic Communications Plan

Researched and produced organization-wide strategic communications plan from scratch for FY24.

See PDF 

Website Design & Content  

Created, managed, and maintained online websites using SEO strategies to boost engagement. Developed insightful written blog articles for online circulation to boost supporter awareness and involvement.

BLOG POST

Tackling Hunger in Baltimore City: The So What Else Baltimore Food Program

Informative article on the systemic causes of hunger in Baltimore City, and the development of the So What Else Baltimore Food Program as a means to address them and promote food security.

Link to full article. 

WEBPAGE

Baltimore Food Distribution Page

Designed, wrote, and published Baltimore Food Distributions web page.

Link to webpage.

Executive Communications 

Managed executive communication for a busy non-profit executive director and board members, including ghost writing emails, letters, and articles.

NEWSLETTER

Holiday Newsletter on behalf of Executive Director

Ghost-wrote a message on behalf of the So What Else Executive Director, which was published in the 2023 Holiday Newsletter. The message thanked supporters for the success of the 2023 Thanksgiving Giveback, and emphasized the need for community engagement ahead of the holidays.

Link to full PDF. 

COUNTY COUNCIL LETTER

Letter on behalf of board members to the Montgomery County Council

Ghost-wrote a letter on behalf of So What Else board members, which was sent to each member of the Montgomery County Council. The letter detailed their personal commitment to So What Else’s work and urged the council to invest in and support the hunger relief efforts of So What Else.

Link to full PDF.

Marketing  

Worked on and piloted various marketing projects, including fundraising campaigns, email newsletter marketing, landing pages, marketing collateral design & content, and online advertisements.

NEWSLETTER

Email newsletter 1/26/2024:

Email newsletter sent on 1/26/2024 to over 7,000 emails with a 39.56% open rate

Link to PDF. 

FUNDRAISING CAMPAIGN AND LANDING PAGE

So What Else 2023 Thanksgiving Giveback

Developed the concept and messaging behind the So What Else 2023 Thanksgiving Giveback Campaign. Created marketing collateral, published the landing page, and advertised the initiative across all marketing channels. Campaign resulted in over $17,330 supporter donations solicited through online fundraising.

Link to webpage.

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by So What Else, Inc (@sowhatelsehelps)

PRINT MATERIAL

So What Else 2023 Brochure

Designed and edited an updated promotional brochure to distribute at community networking events.

Link to PDF.

Internal Communications 

Created interactive training presentations to improve team communications skills and promote professional development among staff. Researched, pitched and implemented internal systems and tools to improve organizational efficiency and communication.

PROPOSAL

Communications Findings and Proposal

Presentation pitch to Executive Director highlighting the critical need for an updated internal communications platform, and a cost-benefit analysis of available platform alternatives.

Link to PDF.

PRESENTATION

Writing Impact Stories Presentation

Internal presentation given to all staff, training them on how to identify and write an “impact story”.

Link to PDF

Video & Multimedia

Experienced in filming, editing, and posting short-form video content for Tiktok, Reels, and YouTube Shorts. Developed storyboards and scripts for large, contractual video production projects. Experienced working with skilled videographers to develop promotional, informative, PSA, YouTube, and advertisement-style videos.

SHORT FORM VIDEO

Maryland Food Waste TikTok

Filmed, researched, edited, and recorded voiceover for a viral TikTok on food waste in the state of Maryland, which resulted in over 44,000 views, 8,500 likes, and 900 unique followers on the organization’s TikTok page.

Link to video.

@sowhatelsefoodbank Did you know that despite the rising cost of groceries, thousands of tons of perfectly edible food are still thrown into landfills each year by businesses? At So What Else, we’re fighting to divert this food to the communities that need it, saving our planet from needless carbon emissions and our children from enduring another day of food insecurity 🤝 #dmv #maryland #baltimore #montgomerycounty #endhunger #endfoodwaste #pleasesupport #community #resources ♬ original sound – So What Else

FORMAL VIDEO

So What Else 2023 PSA Video

Developed the storyboard and wrote the script for a short, 1-minute promotional video  about So What Else. Collaborated with Montgomery Community Media to contract professional filming and editing services to produce the video.

See video.

Press and Public Relations 

Adept at curating a welcoming and vibrant public image on behalf of employers. Devised and sent numerous press releases and story pitches for favorable organizational news media coverage.

PRESS RELEASE

Grand Opening Press Release

Created and sent press release highlighting the grand opening of the So What Else Food Pantry in North Bethesda, MD. The story was successfully picked-up by MoCo360 and ABC 7 News.

Link to PDF.

Community Engagement & Advocacy 

Through a mix of both professional and volunteer opportunities, I have gained valuable experience in curating targeted messages for the broader community, in order to achieve desired political or social goals. Examples include writing petitions, organizing community events, coordinating volunteers, and facilitating online forums.

PETITION

Take a stand to bridge the gap

Created and published petition language on change.org, to urge Montgomery County officials to support local hunger relief efforts. Petition garnered over 1,300 signatures, and resulted in a $60,000 funding commitment from county officials.

Link to petition. 

ENGAGEMENT

Volunteer listing: Montgomery County Outdoor Food Pantry

Example of a volunteer listing I designed and published on Volunteer Hub. Since 2023 I’ve created over 600 comparable listings, leading to a 15% increase in volunteerism across the organization.

Link to webpage.

Diversity, Equity, and Inclusion 

Personally and professionally committed to supporting DEI initiatives and deepening understanding of DEI principles through continued training. Collaborated on a DEI pilot program, which improved inclusion and affirmative language across So What Else.

TRAINING

Disability, Accessibility, and Ableism in the Workplace

Created and facilitated a training on Disability, Accessibility, and Ableism in the Workplace to help promote more inclusive language and programming among all staff.

See PDF.